Self-esteem.

People believe that they have a certain worth, and when other people treat them as though they are worth less than that, they experience the emotion of anger. Conversely, when people fail to likve up to their own sense of worth, they feel shame, and when they are evaluated correctly in proportion to their worth, they feel pride. The desire for recognition, and the accompanying emotions of anger, shame, and pride, are parts of the human personality critical to political life.